However, two main platforms often collide Microsoft PowerPoint and Adobe Creative Suite InDesign. To achieve this mission, many platforms are available for marketers to choose from.
Moreover, delivering relevant and interesting content is a key part of any successful Sales Enablement strategy. According to the Content Marketing Institute, it can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action. It is about conveying a brand’s image, standards and message in each piece created.
Content marketing creation is about more than just letting the creativity run wild.
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